The Parlee Cycles philosophy, a perfect match

January 16, 2020

Anyone who has ever visited Studio Cycle Maglia Rosa knows that the shop is a friendly, welcoming place where you can experience a sense of community. Yannick's mission for the store is to offer a unique shopping experience with a precise and personalized approach. Customer needs are at the heart of the qualified, passionate, but above all, honest, consistent, and transparent advisors.
The best example is Yannick, who preferred not to sell me a product, as it would not have been useful to me, rather than let me leave and ensure that I was not 100% satisfied.

Source: Instagram Parlee Cycles
To avoid selling products that do not meet the highest quality standards, Yannick tests as many products as possible and surrounds himself with suppliers and equipment manufacturers who share the store's values.
This brings us here today: to talk about Parlee Cycles and the company's values. Last November, we had the opportunity to visit the factory, test their bikes (the Parlee Chebacco), but above all, meet the founders Bob and his partner, who shared their vision and philosophy with us, which are very similar to those of Studio Cycle Maglia Rosa.

Spoken

Bob founded Parlee at the dawn of the year 2000 with one goal in mind: to build the best bikes in the world. Many would say mission accomplished, given his roadmap and his clientele. His secret weapon was his 20 years of experience in the shipbuilding industry, which had introduced him to carbon fiber. A material that wasn't as common at the turn of the millennium. He developed a way of layering the carbon that reduced vibrations, made the bike stronger, and lighter. In short, everything the world is fundamentally looking for: more comfort and more speed. His vision led him to create the first frame under 900 grams (2004) and the first under 800 grams (2010), in addition to winning numerous awards, including Bicycling Magazine's Editors' Choice, Race Bike of the Year (Cycling Weekly), and Eurobike Design awards.

Today, all brands offer carbon models, but many only see the design potential, adding shapes that don't necessarily serve any purpose other than aesthetics (oversized downtubes, for example). Bob focuses on design and engineering to develop according to his vision, creating bikes that are fast, light, durable, and fun to ride. The guiding principle at Parlee Cycles is efficiency. Therefore, carbon fiber must be used strategically to improve performance, not just for looks.
Rather than trying to ride fleeting trends, the team at Parlee Cycles prioritizes innovation and makes the changes that truly matter. As a result, the bikes are just as beautiful (they also offer custom paint jobs for a bike that's 100% yours and completely unique) and they perform better. In short, stop by the store to see Parlee Cycles' range of bikes and find the model that meets your needs.

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